About us

Our Story

We are a family owned insurance brokerage serving our community for 70 years.

Founded in 1947 by John T. Armstrong, this brokerage has practised a philosophy revolving around customer satisfaction. Most consumers want immediate access to personal service when purchasing or renewing their policies but in particular that their claims are going to be attended to promptly and fairly here at Paul Armstrong Insurance

We are now into the fourth generation, which demonstrates a much needed stability for today’s clients.

Meet the team

Paul C. Armstrong – CIP CAIB

Paul joined his Father and founder, John T. Armstrong in 1959 and worked in promoting and developing the existing business. Paul currently enjoys assisting in management and marketing business decisions. Providing insurance services to his clients and knowing they feel secure in the products they have is what gets him up in the morning!

As an insurance brokerage, we are an advocate on your behalf. It is our Job to evaluate your needs and give choice in the products available. That is the Broker Advantage!

Amanda Armstrong Rogers – CIP CAIB

Started as a part-time student in 1976, and obtained her Broker’s license in 1981. Acting as Office Manager, Amanda became a partner in January 2012. Mandy looks after Commercial property customers. Whether it’s quoting insurance or servicing existing clients, Amanda puts her customers first!


We take the guesswork out, giving you the Peace of Mind that you are properly protected.

Jody Armstrong Jackson

Jody Armstrong Jackson – CAIB CIP

Started full time and obtained Broker’s license in 1999. Jody became partner in January 2012. Acting as the renewal manager and working closely with the CSR’s to ensure that each renewal is thoroughly reviewed before sending out to the customer. Jody also assists with technical and financial matters that concern her clients.


At Paul C. Armstrong Insurance Brokers we strive to exceed our clients’ expectations of personalized service.

Janet Armstrong

Operations Manager. Janet assists with operation and accounting matters. Making sure our books balance and allowing us to operate successfully on a daily basis, Janet is a key player in satisfying our clients!

Elizabeth Brooks

Elizabeth Brooks – B.A., CAIB

Elizabeth has been with us since 2010. A licensed insurance broker, Elizabeth acts as a customer service representative, Elizabeth services our existing customer base, reviewing renewals, updating policies and claims assistance.


Striving to exceed our clients' expectations of personalized service.

Lindsay Brown Petch – B.A.,CAIB, CIP, CPIB

Lindsay is a licensed Insurance Broker who currently looks after new business quotations. She has been with us since 2001 and plays a crucial role as one of the first faces customer’s see.  Call Lindsay for a quote today!


Providing exceptional customer service, backed by high-quality products, value pricing, and I constantly strive to go above and beyond for all of your insurance needs. Call me today for a quote!

Samantha Armstrong Rogers

Samantha Nelson, CAIB

Samantha joined the team back in 2011. She represents the fourth generation of the Armstrong Family to join us! Samantha is a licensed insurance broker.  Samantha acts as a customer service representative, and services our existing customer base, reviewing renewals, updating policies and claims assistance.


I enjoy providing friendly, personalized service to assist in your insurance needs.

Katie Sterling, CAIB

Katie joined us in September 2015. Eager to learn everything that she needed to know about the insurance industry she passed her Registered Insurance Brokers license exam in April 2016. Katie acts as a customer service representative.  She is responsible for servicing our existing customer base, reviewing renewals, updating policies and assisting with claims.


“I am passionate about working with people and going above and beyond for each client to assist in their insurance needs.”

Tammy Kalverda – B.A., CAIB

Tammy Kalverda joined the Insurance House team in January 2018. With over 20 years of insurance experience, Tammy has provided service experience to all her clients. Tammy looks after both personal and commercial lines clients.


As your licensed Insurance Broker I will take the time to review your policy and answer all of your business and personal insurance questions.

Alexandra Jackson

Alex is back!  Alex previously worked for us part-time and summers when she was a student.  She is now back and recently passed her Registered Insurance Brokers of Ontario exam.  Another fourth generation member to join the family business started by her Great Grandfather John T. Armstrong in 1947.  Alex will be working closely with her other team members and will also be one of the friendly faces that you see at the front desk.


Melissa Coffey

Melissa joined us in March 2020 right at the beginning of the Pandemic.  Melissa is one of our technical support representatives  and works closely assisting her other team members.   Melissa obtained her Registered Insurance Brokers license in March 2021. You will also see Melissa’s smiling face at the front desk.